All the updates by Google are thematic. Every change to the search engine algorithm is done with the goal of serving up to people better and more relevant results when they search for information at Google. All websites what to get on top or on the first page of internet search results by Google because the potential clients or target customers will not find them easily if they are ranked lowly.

google penguin updateAt the early times during rise of Google, SEO experts managed to figure out the algorithms that Google applied to get websites ranked highly and literally abused it. For instances, Google, by then used to rank highly articles or websites that had many links to it, SEO experts created many artificial links to website to get them ranked highly.

Within short period of time, Google internet search results were filed with spam and garbage. Sites with good, original content were ranked lowly to those that had copied or rewritten their content. This created many problems for Google and it had to find solution. First, it developed Google Panda and released it in February 2011, and then Google Penguin, which was released in April 2012.

So, what is Google Penguin?

Google Penguin, or Google penguin as it is popular known, is a Google algorithm code name update which for the first time was announced in April 2012. The aim of this update is to decrease the ranking of search results rankings of those websites which attempt to get higher rankings in violation of Google’s Webmaster Guidelines. It detects the websites that use what is known as ‘black-hat SEO techniques’ to artificially increase web page ranking through the manipulation of the links that point to the page.

How does Google Penguin work?

Nobody knows for sure how Google Penguin works. If people discover exactly the algorithms that Google applies to get websites ranked highly then, SEO Company and website owners will try to fool the system to get their websites ranked highly.

Experts at Executive SEO Inc. tell us that how Google Penguin works is a TOP SECRET – Google will not let any one know soon. Now that it has learned what people can do to have their websites ranked highly, when its algorithm of ranking websites in the past was discovered, it keeps updating the Google Penguin algorithm from time to time. It is only the website with top notch content, the meets the Google’s complex ranking system, which will get ranked highly.

Another reason why you would know exactly how Google Penguin works soon is that, Google, being the leading internet search engine will not let the secrets of its rankings known to its competitors such as Bing. Ideally, all the internet search engines encourage website owners to produce content of the highest quality if they are to get ranked on top, or highly in the search results.

Executive SEO Inc. are the top company to hire for SEO and search optimization.


Google threw itself a 15th birthday party and surprised the guests with the announcement of its gift, the biggest update to their search algorithm in years – the Hummingbird update. Given the impact of their other updates on SEO and ranking of websites, it is understandable that the arrival of the Google Hummingbird update is causing a lot of concern. When you begin to understand what the Hummingbird update really is, every website owner should be celebrating right along with Google about its existence.

In the past

hummingbirdPast Google updates, most notably Panda, were the equivalent of a stun grenade being thrown into a crowd of dancers when it came to its effect on how marketers handled SEO. Panda saw the downgrading of the keyword in priority within the search algorithm that caused a greater emphasis to be placed on content. The upgrade included specifications to detect occurrence and grammar instances to allow Google to weed out keyword stacking and move websites with current and viable content to the top of their ranking lists. The announcement that the Google Hummingbird update has the ability to understand context and relationships has led people to wonder if all the old SEO is now made obsolete.

Don’t worry about the SEO

Hummingbird isn’t about keywords or SEO, it’s about user interfacing. This should be a relief to all website owners. If you have good and current content that is accurately marked up for SEO, you can only benefit from SEO. In fact, if you have multiple sites, you stand to be at an advantage. Hummingbird is focused on understanding the intent of a single user’s pattern of searches to return the most applicable search information. If your websites are pattern to promote a content inter-dependency, you will come out on top. Transparent Solutions will help with tech questions as an IT Company.

Content remains king

The Google Hummingbird update makes content even more important in SEO. The Hummingbird is flitting from site to site to be able to gather the best information to answer a series of related queries from a user. With its ability to understand a chain of references from the specific to the abstract, Hummingbird will be able to return more targeted information. For content, that means the better written it is, the more it will connect to other topics. Labeling and keywords that can cover the specific and abstract will also become important.

How to feed the Hummingbird

The best way to maximize the SEO for the Google Hummingbird update is to continue with current and meaningful SEO. The better the content, the better the results. With Hummingbird, the emphasis on quality of content will continue to rise. Having targeted and in depth content will help as well as fuller explanations of topics will build a deeper relationship within the query pattern the Hummingbird seeks.