All the updates by Google are thematic. Every change to the search engine algorithm is done with the goal of serving up to people better and more relevant results when they search for information at Google. All websites what to get on top or on the first page of internet search results by Google because the potential clients or target customers will not find them easily if they are ranked lowly.

google penguin updateAt the early times during rise of Google, SEO experts managed to figure out the algorithms that Google applied to get websites ranked highly and literally abused it. For instances, Google, by then used to rank highly articles or websites that had many links to it, SEO experts created many artificial links to website to get them ranked highly.

Within short period of time, Google internet search results were filed with spam and garbage. Sites with good, original content were ranked lowly to those that had copied or rewritten their content. This created many problems for Google and it had to find solution. First, it developed Google Panda and released it in February 2011, and then Google Penguin, which was released in April 2012.

So, what is Google Penguin?

Google Penguin, or Google penguin as it is popular known, is a Google algorithm code name update which for the first time was announced in April 2012. The aim of this update is to decrease the ranking of search results rankings of those websites which attempt to get higher rankings in violation of Google’s Webmaster Guidelines. It detects the websites that use what is known as ‘black-hat SEO techniques’ to artificially increase web page ranking through the manipulation of the links that point to the page.

How does Google Penguin work?

Nobody knows for sure how Google Penguin works. If people discover exactly the algorithms that Google applies to get websites ranked highly then, SEO Company and website owners will try to fool the system to get their websites ranked highly.

Experts at Executive SEO Inc. tell us that how Google Penguin works is a TOP SECRET – Google will not let any one know soon. Now that it has learned what people can do to have their websites ranked highly, when its algorithm of ranking websites in the past was discovered, it keeps updating the Google Penguin algorithm from time to time. It is only the website with top notch content, the meets the Google’s complex ranking system, which will get ranked highly.

Another reason why you would know exactly how Google Penguin works soon is that, Google, being the leading internet search engine will not let the secrets of its rankings known to its competitors such as Bing. Ideally, all the internet search engines encourage website owners to produce content of the highest quality if they are to get ranked on top, or highly in the search results.

Executive SEO Inc. are the top company to hire for SEO and search optimization.


Google threw itself a 15th birthday party and surprised the guests with the announcement of its gift, the biggest update to their search algorithm in years – the Hummingbird update. Given the impact of their other updates on SEO and ranking of websites, it is understandable that the arrival of the Google Hummingbird update is causing a lot of concern. When you begin to understand what the Hummingbird update really is, every website owner should be celebrating right along with Google about its existence.

In the past

hummingbirdPast Google updates, most notably Panda, were the equivalent of a stun grenade being thrown into a crowd of dancers when it came to its effect on how marketers handled SEO. Panda saw the downgrading of the keyword in priority within the search algorithm that caused a greater emphasis to be placed on content. The upgrade included specifications to detect occurrence and grammar instances to allow Google to weed out keyword stacking and move websites with current and viable content to the top of their ranking lists. The announcement that the Google Hummingbird update has the ability to understand context and relationships has led people to wonder if all the old SEO is now made obsolete.

Don’t worry about the SEO

Hummingbird isn’t about keywords or SEO, it’s about user interfacing. This should be a relief to all website owners. If you have good and current content that is accurately marked up for SEO, you can only benefit from SEO. In fact, if you have multiple sites, you stand to be at an advantage. Hummingbird is focused on understanding the intent of a single user’s pattern of searches to return the most applicable search information. If your websites are pattern to promote a content inter-dependency, you will come out on top. Transparent Solutions will help with tech questions as an IT Company.

Content remains king

The Google Hummingbird update makes content even more important in SEO. The Hummingbird is flitting from site to site to be able to gather the best information to answer a series of related queries from a user. With its ability to understand a chain of references from the specific to the abstract, Hummingbird will be able to return more targeted information. For content, that means the better written it is, the more it will connect to other topics. Labeling and keywords that can cover the specific and abstract will also become important.

How to feed the Hummingbird

The best way to maximize the SEO for the Google Hummingbird update is to continue with current and meaningful SEO. The better the content, the better the results. With Hummingbird, the emphasis on quality of content will continue to rise. Having targeted and in depth content will help as well as fuller explanations of topics will build a deeper relationship within the query pattern the Hummingbird seeks.

The Manner In Which Innovations Affect The Industrial Sector

With time, humans have realized a new way to improve their basic day-to-day living. Innovations have become a central focus point of the human generation. Although the interest has resulted in many benefits, there are also some disadvantages that have been introduced with the use of technology.

Advantages of technology

1) Makes work easier

The obvious advantage of the machines is their ability to make easier. They have allowed work that would have taken years with manual labor to be completed in just a few months. Furthermore, they have also allowed the lifting and easy transportation of heavy materials that would be impossible with manual labor. It is thus obvious that machines have made work easier.

2) 24/7 operation

Another advantage of the machines is their ability to work 24/7 without feeling tired or worn out. When using manual labor, getting tired is a factor that affects production. The technology allows production to take place all day and all night, with little or no control. Without machines, such production would be non-existent.

3) Minimal wastage

Machines are made in a manner that ensures all the products manufactured are perfect. This means there is less wastage of the raw materials and products due to errors. Products with errors are a frequent issue when using human labor. However, with machines it is very rare. This in turn results in less wastage and more profits.

4) Uniformity of products and easy transitions

In relation to the above point, the machines ensure that all the products produced are similar to each other. The products look the same; have the same weight, color and height as some of the few characteristics. In addition, when a trait of the product needs to be changed, the new code is easily installed into the machine system. The production then begins immediately. With human labor, the transition would take a lot of time and costs.

5) Handling of harmful substances

Machines have also allowed people to manufacture essential products that would not be conducive for manufacture by humans. This means that there are chemicals that humans cannot handle due to negative reactions, thus machines are the best option.

Disadvantages of technology

1) Unemployment

Although technology has many advantages, you still need to agree that it has also brought some negative effects. One of the main negative trait of technology is the fact that it has led to an increase in unemployment. The machines tend replace a large number of human laborers. Thus, their introduction in a company affects the employment of people in it.

2) Expensive to keep on innovating and buying new tech

Another worrying factor about technology is the need to ensure that it is kept up to date and more developed machines of previous versions are introduced. As the new machines offer additional advantages, the companies like to keep up with the latest technologies, thus end up buying the new machines. This with time is very costly.


Technology and its frequent innovations may offer various advantages but you still need to realize its disadvantages. Makers of technology should thus try to use it to offer solutions to the disadvantages and still maintain its advantages. This way technology will be the best resource that humans have.

Merits Of Innovations In The Digital World

The growth of computing is very fast with new improvements being made every minute. The new Innovations make life simpler and solve some of the problems that have been affecting people for the longest period ever. The best thing about technology is, people are accepting it, and using it to improve different aspects of life. The application of new inventions is vast and people can have better working conditions with the inclusion of the inventions.

It is important to recognize the developments that technology has on current life state. Over the years, technology has opened doors that help people to access more resources with ease. This makes life more convenient.


Technology has the ability of changing lives for the best whereby people can enjoy the benefits of shared technology easily. For instance, the internet makes sharing and accessing of information easy. Again, people from all over the world can access and share information without struggle. The things made easy by communication on the internet are very vast and people can easily access them. On the same note, availability of information makes learning easy and fast. Also, the ability to access the internet with any device that is internet enabled make things easier.


People from all walks of life can get in touch with the press of a button regardless of their location and time zone. The availability of affordable devices to access the internet makes it convenient for all. There are applications made for the devices that are meant for connectivity. Instant messaging and sharing applications make communication possible. From private conversations to public addresses, sharing of information and messages is fast. People from all over the world can interact with all the aspects of real life communication. The internet makes communication over long distances simpler.


The security of people has been enhanced, thanks to technology. The surveillance systems are better with the inclusion of advanced technologies. Suspicious activities can be detected before they escalate into worse situations. More to it, law enforces can easy monitor and protect a region without struggles.


The developments made possible in the transportation industry are very huge compared to the past, when the only means of transport was carts. Currently, people enjoy transport much better, thanks to improvements in technology. The making of vehicles and modernizing them to work better has been because of development in technology. Notably, there are vehicles controlled by technology to make transport much safer and faster.


The medical scene has also changed due to technology. People can access better treatment and medication due to the improved medication systems. With better examination systems made with the inclusion of modern technology, aliments can be understood well and you can get better treatment. Technology has also made it easy for the specialists to find treatments for conditions that have been a problem for many years.


Technology is essential. It will also go on to develop with time. The ease to access information expands the way people think and makes life easier. Innovations will keep on changing lives, for a better and improved future.

The Art of Blogging

BlogWhen blogging first appeared it was merely a way for people to publicize their journals and diaries. People would write to express themselves, never really expecting the blogs to be read. Now a days there are many different forms of “blogging” that have allowed people to communicate with people around the world with many people around the world spending more time than ever on their laptops effectively skyrocketing the sales of Hylo eye drops worldwide. As technology grows blogs have begun to expand into sites that make it easier for people to communicate and connect with each other…such as article sharing sites and many social media websites with a focus on writing. IT Disaster Recovery Houston make it possible to recover any lost blogs or files on a given computer network.

The Blog

The tradition blog is an extension of a private journal—where writers just write their thoughts and opinions. Here bloggers share what they feel is important and are connected with others who share these thoughts and opinions. The blog allowed people the chance of being read by millions and allowed the freedom of writing for one’s self and the intended audience. The blog is the perfect opportunity for the technology generation to exercise their right of free speech in countries that allow it, and the opportunity for anonymity in the countries that do not.


HubPages is a new, advanced, blogging site that allows writer to express themselves in even more ways. The site allows users to publish Hubs, which are longer then blog posts and filled with pictures, quizzes, tables, and more. The site has certain requirements for Hubbers, and requires that writers have a purpose and create original pieces that will be interesting and enjoyable. This is a great example of how much the traditional blog has come in recent years: to a place of complete communication and information sharing.


Twitter is a social media website that connects people to other people by having them write (or Tweet) very short blurbs of less than 140 characters. This is an advancement of writing, because it forces writers to carefully craft a perfect Tweet that will be enjoyed and appreciated. This is a great exercise because it allows writers to focus their thoughts and communicate through one line exclamations.

Virtual Reality

Blogging and internet writing has certainly come a long way in recent years. The internet is now filled with thousands of ways individuals can express themselves with their writing. The many different types of these social media and writing websites is excellent proof of how much technology and the human race has evolved.


Humans have come a long way in preserving our histories with the written word & content writing services: from cave paintings to chisels and tablets to large printing machines that only printed Bibles to the thousands of publishing companies out there today to the amazing Winnipeg real estate for sale. One of the great, newer, advancements in publishing is the act of self-publishing. Since the boom of the internet millions have published their work online through blogs, winnipeg website design sites, and such; however in recent years individuals have been given the opportunity to have their novels and other works published as real print books through the use of self-publishing websites. This great technological advancement has given writers the freedom to control their work and have it presented to the public in less time than traditional publishing.

The Website Services

Lulu LogoThere are quite a few different self-publishing websites for the do it yourself writer, these include: Amazon’s CreateSpace,,, and many more. Each site offers writers the editing services for additional fees as well as formatting guides. will publish in paperback and hardback, and CreateSpace will only publish in paperback—though CreateSpace overs authors the opportunity to sell on Amazon as Print On Demand, which will help in production and selling costs. None of the services will advertise the books; this is up to the independent author.

Tools for Book Presentation

As this is self-publishing, it is up to the author to ensure their book is suitable, error-free, and well presented. This will require a lot of editing on the part of the writer, as well as the need to hire an editing service or a freelance editor. It is also up to the author to format their book and ensure the cover and illustrations are excellent. Authors can use the templates provided from the services and can also use many book cover illustration websites, such as Cover Creator. Authors are always given proofs of their books to check for errors and also have the option to reprint their books if needed.

A New Publishing Frontier

Self-publishing is assessable to average people due to the great advancements in technology and the internet. Printing machines are easier to understand and are more easily purchased, and the development of Print on Demand allows for cost savings for the author and the service provider. This new advancement has allowed for millions more novels and stories to be offered to the billions of readers in the world.

G.P.S. not S.O.S.

“It’s a shortcut…The machine knows where it is going…” this is a part of a conversation between Michael Scott (Steve Carell) and Dwight Shrute (Rainn Wilson) in the season four episode four of NBC’s The Office. Scott says this right before driving his car into a lake, he does this because he listened too obediently to his GPS.

A Tool, Nothing More

The situation above was played for comedic effect; however, many people have actually driven into bodies of water or taking polar bear tours through the arctic after placing too much faith in their GPS. Now, a GPS is a very useful tool when navigating the road, or on the sea (on the sea it’s actually an essential item according to marine attorneys)—much easier then looking back and forth between a map and the street—but, it is still just a tool.

GPS 101

GPS mapBefore plugging in an address and pulling out you driveway, it is important to follow some useful guidelines for using this tool. GPS directions are not always 100% accurate, no matter how updated the maps are. There will always be an instant when the GPS is of by one or two houses, or even a street. Another useful piece of advice is to look up your destination first on a real map or using MapQuest or Google Maps (which also are not always accurate). This will allow you extra confidence in knowing where to go, especially if you are able to find an image of the location through the map tools.

Traveling Safety

One of the most important things to remember when using a GPS is to use caution when driving, stopping, and parking. Even if you are driving a short distance, you should ensure your gas tank is nearly full and your car has an emergency kit well stocked. Also, if you end up in a place that looks unsafe, and you cannot locate your destination, you should stay in the car and drive to a store parking lot. Once in a safe place you can look at the GPS maps and try to see where you are.

The Machine Does Not Know Where It Is Going

One last thing to keep in mind is that as useful as a GPS might be, it is not a person and does not have human logic or insight. When traveling with a GPS use your common sense and instincts to ensure your car does not end up in a lake or worse.

Digital Books

eBooks“The dream is an old one: to have in one place all knowledge, past and present” (Kelly P. 1). The human race has long desired to have all its historical images and writings preserved and accessible using one source. In the year 2006 Kevin Kelly wrote an article entitled “Scan This Book!” in which he explained the then current process of scanning books and documents unto the internet for public viewing. He believed that soon all reading would be down digitally.

Kelly’s Vision

Throughout the article Kelly compiled evidence in support of his prediction that eventually all documents will be digitized to form one large Universal Library. Google, along with other search engines, had begun to scan in books to be accessed on its websites. Due to copyright issues some of the books only had excerpts; but in other cases they were allowed to scan in the whole book. The main road block for being able to scan all printed books into a Universal Library is the issue of copyrights, especially when it is unclear who owns the rights to a book. Kevin Kelly claimed that eventually the lure of the screen will overcome the need of printed books and that “the technology of search will transform isolated books into the universal library of all human knowledge” (Kelly P.13). Kelly envisioned a future where printed books grew dust as the digital word expanded into reader’s hands and minds.

The World Today

Today, we have many forms of digitally accessing published books. Through the use of e-readers and tablets, readers can have thousands of books in one place. Nooks, Kindles, and Ipads all grant access to the written word and also provide useful reading tools—highlighting, note-taking, dictionaries, and bookmarks. Also, magazines and newspapers have strained away from print and have started to post more on the online versions of their information sources. Digital writing and reading has expanded so much that every business from local diners to the Disney Company has taken to online blogging, adverting, Tweeting, and Facebooking. Schools have even put an emphasis on online learning and utilizing technologies for projects. It would appear as though Kevin Kelly was accurate in predicting that traditional printed books and communications would start to fade as we are now entering a new digital era.


Kelly, Kevin. “Scan This Book!” New York Times Magazine (Sunday, May 14, 2006): 1-13.

Animation Through the Years

A few days ago the movie Frozen, by Disney, was released on DVD and Blu-Ray, this computer animated children’s movie is one major example of how far technology has come in regards to animation. Animation, like all movie styles, is still new for the human race and it has come a long way since its development. The format that Frozen was created in (computer animation) is so new in fact, that the creators themselves are still beginners—the Disney company had to partner with Pixar in order to create its first computer animated full length movies.

In The Beginning

At first Animators could only create short clips (cartoons) that would air before live action movies in the cinemas. This was due to lack of technology and the length of time it took to draw and produce just one little cartoon. The first animations typically used sound effects and strong visuals for the stories.

Disney’s Animation Acceleration

Walt Disney was the first person who thought animation could appear in a full length feature. Many were skeptical of his vision; they did not think he would attract an audience that would wish to watch cartoons for more than an hour. They were proven wrong, though, once Snow White and The Seven Dwarfs hit the cinemas and became an overnight sensation. Disney soon created many more animated films and was followed by other movie companies—each competing for a brand new movie audience: children and families.

Computer Animation

Computer animation really started to pick up in the 1990’s, with little shorts done by Pixar and a few others. It really started to pick up when Pixar decided to create a full length picture—Toy Story. Once that became a success Pixar, and other companies, started to create computer animated films. And the animators only grow in skill as the years go by and they are able to create new computer animated successes.

21st Century And Beyond

In just the thirteen years of the start of this century, we are already well into creating new and exciting animator works. Animation improves every couple of years with artists learning new techniques and with the advancement of new technologies. Today everyday people can create and upload onto the web their unique animated projects and creations. One can only imagine what the next one hundred years will bring to the world of animation.